|↓| SELECTED PROJECTS

KINLO X NIL

Naomi Osaka’s skincare brand, KINLÓ, partnered with five college athletes for its #GlowOutside campaign to promote year-round SPF use for melanin-rich skin. The athletes, chosen for their excellence and diversity, helped raise awareness about skin health in the sports community and beyond. This collaboration was a strategic move to drive important conversations about skin protection and inclusive skincare.

Created by us, for us.

We took a comprehensive approach to elevate KINLÓ’s digital presence, refreshing its aesthetic and creating engaging content for TikTok and Instagram. Our strategy included influencer partnerships, omni-channel support, SEO banners, SMS marketing, and dynamic Instagram Highlights, all aimed at delivering a cohesive, impactful brand experience.

STRATEGIC DEVELOPMENT
CONTENT CREATION & DIRECTION
CAMPAIGN DEPLOYMENT
EXECUTION & COORDINATION
INFLUENCER STRATEGY & MANAGEMENT
POST-CAMPAIGN ENGAGEMENT

// MARKETING &  EXECUTION

MUSIC.COM looked to expand their fan base and visibility on Instagram. While they had existing artist relationships, they needed Mixto’s expertise to create an effective IG Live strategy. Our solution was a tailored approach that leveraged live sessions to boost engagement and follower growth.

We crafted a strategic IG Live series featuring top-tier music artists—designed to tap into real-time engagement and cultural currency. Each session blended behind-the-scenes access, impromptu performances, and live Q&As, turning casual viewers into loyal followers.

By leveraging the artists’ built-in audiences and maximizing every corner of the platform, we reinforced music.com’s position as a leading interactive brand in the music space.

SOCIAL MEDIA STRATEGY & CALENDARING 
CONTENT CREATIVE STRATEGY 
CAMPAIGN DEVELOPMENT 
CONTENT CREATION 
CAMPAIGN DEPLOYMENT 
MUSIC ARTIST STRATEGY & MANAGEMENT

// MARKETING &  EXECUTION