Before a formal BRAND BOOK existed, we worked directly with the VP of Marketing to shape the foundation — making key decisions around logo direction, brand colors, aesthetic, and overall visual tone.

Our creative groundwork set the stage for the third-party agency to later build the brand identity system, pulling directly from what we had already been executing across channels.

Our BRAND IDENTITY BOOKS are where the foundation is set. These aren’t decks—they’re strategic blueprints built through a social-first lens.

We begin here because brand building isn’t just a logo — it’s community, content, and cultural-native. From naming and tone to visual identity and platform presence, every element is crafted to resonate online and beyond.

This exercise is also where we uncover your mission — the beating heart of your brand. The guide helps define your brand story, or narrative, which sets the foundation. And when we define that story, it doesn’t just have to be about what you stand for —but also what you stand against. That tension brings emotional resonance and personality.

We always begin with the brand pillars. They serve as grounding truths — guiding story, tone, design, and ultimately the way your brand shows up. For founders, this clarity is what sets a brand apart in a crowded market. And, when brands lose their way, it's often because they’ve drifted from those original values. These pillars bring them back.

In a landscape driven by attention, adaptability, and authenticity, we build brand identities that perform on social first — but impact everywhere. For many of our partners, this is where the real work begins.

Books Include

BRAND IDENTITY

Brand Story
Brand Pillars
Positioning
Consumer Persona
Competitors

VISUAL IDENTITY

Creative Direction
Digital
Production
Models
Multimedia

DIGITAL PRESENCE

Social Media
Digital Marketing
Email Marketing

WHAT'S NEXT

// Brand Strategy & Design